No7 Good Intent Skincare Range Review: Expert Insight on the New Launch
No7 Good Intent Skincare Review: Expert Breakdown of the Brand’s New Hydrating Line
No7 has just unveiled Good Intent - a brand-new skincare line designed to deliver hydration, comfort, and glow with every step. As a qualified skincare expert with over 30 years of hands-on experience, I couldn’t wait to get my hands on this collection and share my thoughts. From first impressions to full ingredient breakdowns, here’s my professional review of the latest launch from one of the UK’s most trusted skincare brands.
Visually, the range makes a strong impression. The soft-touch packaging is tactile, modern, and feels elevated in the hand - something that instantly gives it a more luxurious edge. But beyond the packaging, it’s the textures that really stand out. These formulas feel cushiony, silky, and lightweight on the skin, delivering that sought-after dewy finish without feeling greasy or heavy.
There’s a definite influence of K-beauty here, from the hydration-first philosophy to the inclusion of fermented ingredients and featherlight formulas that layer beautifully. Each product promises skin that looks plump, fresh, and comforted - and I’ve put them to the test to see if they live up to that promise.
Let’s dive into the full review of the No7 Good Intent skincare collection - what works, what stands out, and which products are worth adding to your daily routine.
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No7 Good Intent Glow Grind Cleansing Balm
The newly launched No7 Good Intent Glow Grind Cleansing Balm makes an impressive debut in the cleansing category. From the very first use, the texture stands out, rich, buttery, and indulgent. It glides across the skin effortlessly, dissolving makeup and daily grime without any tugging or discomfort. For anyone with normal to dry skin, or if your complexion is feeling dull and dehydrated, this is going to be a real treat in your cleansing routine.
Formulated with skin-replenishing oils like squalane, jojoba, and sea buckthorn, it doesn’t just cleanse—it comforts. These emollient-rich oils support the skin barrier, making it an ideal choice for skin that feels tight, dry, or stressed. The inclusion of Ascorbyl Tetraisopalmitate, a stable and oil-soluble form of Vitamin C, adds brightening benefits without the irritation often associated with stronger actives. Vitamin E brings antioxidant protection, helping to defend the skin from environmental stressors.
The balm emulsifies beautifully with water, rinsing clean and leaving the skin soft, nourished, and never stripped. A definite plus is the packaging—it’s sleek and smart. The twist-to-dispense mechanism shaves off just the right amount of balm with no need to dig your fingers into a pot, which will appeal to those who prefer a more hygienic application.
Final Verdict:
The Good: This balm is beautifully formulated for dry, dehydrated skin types looking for a comforting, glow-boosting cleanse. The packaging innovation is clever, hygienic, and aesthetically pleasing, and the price is brilliant.
What to Keep in Mind: If you have oily, acne-prone, or combination skin, this balm may feel too rich. It includes Isopropyl Myristate and Ethylhexyl Palmitate, two ingredients that can be comedogenic for some skin types. It’s also worth noting that the formula is fragranced and contains potential irritants such as limonene, linalool, and citrus peel oils, so those with fragrance sensitivities or reactive skin may want to proceed with caution.
No7 Good Intent Bouncy Jelly Mask
When I see the words “bouncy” and “mask” together, I’m already intrigued - and when it promises deep hydration and a dewy finish, I’m completely sold. The No7 Good Intent Bouncy Jelly Mask certainly has all the makings of a sensorial, skin-quenching treat. With its jelly-like texture, it feels instantly cooling and comforting on application, almost like giving your skin a soft, refreshing bath.
Formulation-wise, No7 has clearly thought this through. It’s a cocktail of humectants to attract water, emollients to soften and soothe, occlusives to help lock in moisture, and skin-soothing ingredients to calm the complexion. It’s beautifully cushioned and glides onto the skin effortlessly, making the application experience a real pleasure.
Final Verdict:
The Good: This is a well-formulated, gentle mask that’s ideal for younger, oily, or combination skin types who want light hydration and a soft, supple finish. It’s non-stripping, soothing, and leaves the skin feeling calm and silky.
What to Keep in Mind: While the texture is gorgeous, it’s also very silicone-rich, which gives it that smooth, plush glide, but may not suit everyone. For skin that’s very dehydrated or in need of deeper hydration, the humectants sit mid-list on the INCI, and the lack of potent water-binding agents means it doesn’t fully quench the skin. For me, the skin was soft but not deeply replenished.
In summary, it’s a lovely addition for those with oilier skin or anyone wanting a soothing post-cleanse treat, but those with very dry or moisture-depleted skin may find themselves needing something a little more hydrating.
No7 Good Intent Glow Guard SPF30 – A Well-Rounded Daily SPF That Delivers
For its price point, No7 Good Intent Glow Guard SPF30 is a standout. This daily sunscreen offers broad-spectrum, photostable UV protection in a lightweight, silky texture that absorbs easily and wears beautifully under makeup. It’s more than just an SPF—this is a multitasking formula that hydrates, protects, and strengthens the skin barrier with every use.
Powered by skin-strengthening ceramides, niacinamide, cholesterol, and fatty acids, this sunscreen helps reinforce the skin’s natural defences, which are often weakened by UV exposure. Hydrators like hyaluronic acid, glycerin, and aloe vera offer an immediate moisture boost, while antioxidants help protect skin cells from free radical damage. It’s an effortless addition to your daily routine that supports long-term skin health.
Final Verdict:
The Good: It offers an impressive blend of sun protection, hydration, and barrier repair in a formula that feels elegant and lightweight. The skin is left soft, smooth, and protected—all without feeling greasy or heavy.
What to Keep in Mind: While SPF30 is ideal for daily, incidental sun exposure, this formula is designed more as a city sunscreen rather than one for intense or prolonged sun conditions. If you're heading on holiday or spending extended time outdoors in high temperatures, you’ll want a higher SPF with more robust water resistance.
No7 Good Intent Skin Sip – A Hydration-First Hybrid
No7 Good Intent Skin Sip is a beautifully formulated, essence-like moisturiser designed for those seeking hydration without heaviness. With its ultra-lightweight texture and silky glide, it’s ideal for dehydrated, normal to combination skin types - especially if you’re looking for a simple way to boost hydration and antioxidant protection in one step.
The formula is packed with hydration heroes: glycerin, propanediol, squalane, and both high and low molecular weight hyaluronic acid deliver an instant surge of moisture while helping to retain it throughout the day. The result is skin that feels plumped, soft, smooth, and comfortably hydrated.
To support stressed or sensitive skin, it includes soothing ingredients such as allantoin and Centella Asiatica Extract, known for their calming and reparative properties. The addition of Vitamin C (3-O-Ethyl Ascorbic Acid) and Vitamin E brings added antioxidant support - ideal for fighting daily environmental stressors while maintaining a minimal, easy-to-use routine.
Final Verdict:
The Good: This is a beautifully textured formula that hydrates exceptionally well, softens the skin, and gives an immediate hydration hit. It layers well with other products and works for those looking for hydration and antioxidant support without heaviness.
What to Keep in Mind: However, while Skin Sip performs in the hydration category, it lacks more robust barrier-repair support. While it does contain nourishing lipids like squalane and jojoba oil, there’s a noticeable absence of key barrier-reinforcing ingredients like ceramides, cholesterol, and fatty acids in balanced ratios. This means it’s best used as a hydrating layer, rather than as a standalone moisturiser for dry, compromised, or barrier-impaired skin.
No7 Good Intent Dew Bank Water Cream
Oh my goodness- normal to combination skin types, you are going to adore this. The texture is truly beautiful: a lightweight, gel-cream hybrid that envelopes the skin in an instant wave of hydration. It absorbs quickly, leaving a veil of softness and comfort, thanks to a thoughtful blend of humectants and fermented extracts. The initial dewy finish gives way to a smooth, hydrated feel that doesn’t overwhelm the skin.
With multiple humectants delivering hydration to the upper layers of the skin, it feels like a drink of water for your face. Rose water, hibiscus, and camellia provide antioxidant and anti-inflammatory benefits, while essential fatty acids help reinforce softness and resilience. Two fermented ingredients—rice ferment and zinc ferment—bring gentle exfoliating and oil-balancing properties, helping to brighten, smooth, and refine the skin’s texture for a clearer, more even complexion.
Final Verdict:
The Good:
This formula is especially well-suited to normal to combination skin types, offering a lightweight, refreshing texture that sinks in effortlessly without residue. It delivers an immediate hydration hit and leaves skin feeling plump, soft, and fresh. Its silky texture makes it an easy addition to both morning and evening routines, and a great choice for layering under SPF or makeup.
What to Keep in Mind:
The ingredients in Dew Bank Water Cream prioritise fast absorption and surface-level hydration over long-term barrier repair, so it may not be rich enough for dry or compromised skin types. While rose water is generally gentle, very sensitive skin may want to patch-test first, as the formula isn’t strictly fragrance-free, though it does avoid synthetic fragrance.
Thank You For Reading
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Fiona x
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